Why Sponsor...
Businesses of every kind focusing their attention, time and dollars on the female consumer.
Why?*
Women make over 80% of all household purchasing decisions.
Women control the wealth by $14 trillion a year in this country.
By 2010, that number is expected to increase to $22 trillion!
Women are earning college degrees at a faster rate than men and their economic strength will only increase.
When you become a sponsor, you’re not just reaching women who visit your booth; you’re reaching thousands in the Madison and surrounding area. You become a part of our extensive event promotion through prominent media partnerships with exclusive monthly coverage on WKOW Channel 27, Madison’s ABC affiliate, radio partnerships with Z104 FM, and of course Star Country 96.3 FM as well as additional print advertising in BRAVA magazine, the Wisconsin State Journal, Capital Times, Isthmus and more! What are you waiting for? Show Madison just how much your business is invested in the community.
*Statistical information by Martha Barletta of TrendSignt Group: Marketing to Women
