Join us at the Madison Women's Weekend
Dates TBD for 2023

Dates TBD for 2023

Stay tuned!

Event Date & Time

Dates TBA for 2023

Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53713, USA


Explore…undiscovered places to go, a hands-on craft to try, or health care options you may have never considered before!

Engage…face to face with local businesses demonstrating and selling their products on-site!

Experience…a new fitness class, or try a trendy beauty style!

And above all…Enjoy!

Check it out

Two Days of Fun

Dates TBA

Join us for the 22nd annual Madison Women’s Weekend. Come and enjoy

+ Spa services (hair styling, make-up applications, nail polish changes, eyebrow threading) at the Beauty Pavilion

+ FREE fitness classes on our Health & Fitness Stage

+ Fun craft classes and activities at the Craft Bar

+ Informative speakers on the Main Stage

+ Hundreds of businesses with products or services for you to try


The Madison Women’s Weekend provides a fun, interactive setting for women to engage with their community and local businesses.

Meet with area vendors, take a class and listen to seminars on topics that affect women in their daily lives.

For over 20 years, we have provided this amazing event to the Madison area community. We look forward to seeing many familiar and many *new* faces at the 2023 event!

Check it out


Our Main Stage offers inspiring speakers, fashion shows, entertaining performances and more.


Visit the Health & Fitness Stage for fitness classes—there’s something for every level and stage of life!


Take part in one of our make-and-take craft sessions. Past activities have included jewelry making, tile painting, table terrariums, and more.


Treat yourself to a pampering session or two at the Beauty Pavilion! Visit spa booths, manicure stations and more.

Vendor Marketplace

Our vendor marketplace features dozens of local businesses and products specifically geared towards women, in a variety of categories:


Ticket sales will be announced in the summer of 2023. Purchase advance tickets online for just $7 each, or buy them at the door (on the day of the event) for $10 each. Children under 12 are free!


You have questions – we have answers!

  • What is Madison Women’s Weekend?
    The Madison Women’s Weekend is BRAVA Magazine’s mission brought to life!  By attending, you’ll be encouraged to explore and engage with local experts, professional speakers, shops and exhibitors who help to support and inspire Madison area women to thrive in their lives!  In 2018, we celebrated 20 YEARS of the Madison Women’s Weekend!
  • Who attends The Madison Women’s Weekend?  
    Anyone who wants to experience a day focused on everything women love! Attendees will sample new food and drink from local restaurants, try a new project or watch live entertainment.  There will be inspirational speakers on our Main Stage, classes and demonstrations on the Health & Fitness Stage and in The Craft Bar, lots to learn about and plenty of shopping!
  • How much does it cost to attend?
    Admission price is $7 online or $10 at the door. Children under 12 are free and welcome to attend!
    By entering this event, you consent to having your image captured by official photographers and videographers. The resulting materials, including still photographs, video and audio recordings may be used by Nei-Turner Media Group and its entities without restriction or financial compensation, in news materials, promotional materials, on the web and other properties.If you do not agree to having your image captured or recorded, please visit the ticket office during the event hours.
  • Does a ticket cover both days?
    Yes! Attendees are welcome to join us on both days. Just ask for a return ticket on your way out.
  • I bought tickets online and now I can’t go. Will you refund my money?
    No; all sales are final. You can, however, transfer the tickets to another person.
  • Is parking included with the ticket price?
    Parking is not included. Alliant Energy Center charges $7 (cash) for every vehicle to park in their lot. We strongly encourage attendees to carpool or use an alternate method such as Madison Metro or a passenger cab service.
  • Does the bus take me to the Alliant Energy Center?
    Yes! For just $2, you can ride the Madison Metro bus from any Madison destination and be delivered to the corner of Olin and John Nolen Drive, a 5-minute walk to the front doors of the Alliant Energy Center.
  • How do I sign up for the craft classes and fitness classes?
    There is no online registration.
    Please sign up for the art projects and fitness classes at the BRAVA Booth when you arrive at the expo! There is a limit of 40 people per craft class, so please register and pay for your class as soon as you arrive!
  • What if I still have questions?
    Please email [email protected].  We look forward to seeing you at the Madison Women’s Weekend!


Alliant Energy Center offers concessions stands throughout the expo. Some vendors may also offer food or drink products for purchase.

Hotel Accommodations

Stay tuned for special hotel deals and rates for the 2023 Madison Women’s Weekend!

Become an Exhibitor

“Women account for 85% of all consumer purchases, including everything from autos to health care” – Harvard Business Review

Today’s women have emerged as a more powerful consumer force than ever before. They now control $3.3 trillion in consumer spending, are responsible for 80% of household buying and control more than 50% of the wealth in the United States (Sara Garibaldi, SVP, Ketchum).

The Madison Women’s Weekend provides a fun, interactive setting to create a face to face experience with thousands of enthusiastic women! This is the perfect opportunity for you to sell products and market your services to the most powerful consumers. The Madison Women’s Weekend consistently delivers over 6,000 women to hundreds of businesses exhibiting a vast array of products and services that consider women their ideal customers. Attendees tell us that they love the variety of displays, speakers, entertainment, demonstrations and unique items available.


Venue and Parking

Alliant Energy Center · 1919 Alliant Energy Center Way, Madison, WI 53711

The Alliant Energy Center is located at the gateway to downtown Madison, WI, just off the Beltline (Hwy 12 & 18), on John Nolen Drive. The Alliant Energy Center is served by four entryways: the Main Gate from Rimrock Road on the Southeast; the Nolen Gate from John Nolen Drive on the East; the Olin Gate from Olin Avenue on the North; and the Rusk Gate from Rusk Avenue on the South.

Bus Lines

Madison Metro bus service has regular stops along John Nolen Drive, Olin Avenue, and Rimrock Road. There are currently two bus stops on Rimrock Road, two on John Nolen Drive, and one on Olin Avenue, adjacent to the Alliant Energy Center. Visit www.mymetrobus.com to plan your trip.


Alliant Energy Center charges $7 cash for all vehicles on Saturday and Sunday. Parking is not included for attendees or exhibitors, however, parking during set up on Friday is free.

Get Directions


Check back soon for special offers!

Tickets go on sale July 2023.

Online tickets can be purchased for just $7 each. Ticket prices go up to $10 at the door.


Tickets for the 2023 expo will go on sale in July 2023.

Purchase advance tickets online for just $7 each, or buy them at the door (on the day of the event) for $10 each.
Children under 12 are free!


2019 Event Sponsors

Interested In Becoming A Sponsor?

Click here, or contact Nei-Turner Media Group at (262) 729-4471.

About us

For the past 20 years, Madison Women’s Weekend has been connecting area women with local businesses and with each other. We strive to encourage, inspire and empower women to thrive in their lives through the content of our magazine and events. 

BRAVA Magazine, Madison Women’s Weekend, Madison Kids Expo, and THRIVE Events are owned by Nei-Turner Media Group based in Lake Geneva, WI. View our Privacy Policy here.

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