Venue – Madison Women's Expo

Alliant Energy Center · 1919 Alliant Energy Center Way, Madison, WI 53711

The Alliant Energy Center is located at the gateway to downtown Madison, WI, just off the Beltline (Hwy 12 & 18), on John Nolen Drive.

The Alliant Energy Center is served by four entryways: the Main Gate from Rimrock Road on the Southeast; the Nolen Gate from John Nolen Drive on the East; the Olin Gate from Olin Avenue on the North; and the Rusk Gate from Rusk Avenue on the South.

Bus Lines

Madison Metro bus service has regular stops along John Nolen Drive, Olin Avenue, and Rimrock Road. There are currently two bus stops on Rimrock Road, two on John Nolen Drive, and one on Olin Avenue, adjacent to the Alliant Energy Center. Visit to plan your trip.


Alliant Energy Center charges $7 cash for all vehicles on Saturday and Sunday. Parking is not included for attendees or exhibitors, however, parking during set up on Friday is free.