Frequently Asked Questions (FAQ) – Madison Women's Expo

Exhibitor FAQs

How do I apply to become an exhibitor?

Registration forms are available online here or by contacting the Madison Women’s Expo Director Ashley Duchemin at 262-729-4471 x102 or [email protected]

How much does it cost to be an exhibitor at Madison Women’s Expo?

All booths include two chairs and an 8’ table with 8’ black pipe and drape.

A standard 10’ x 10’ booth starts at $895. Additional pricing is listed in the registration form.

I am an independent distributor. Do you allow more than one from my company to exhibit?

We generally only allow one independent distributor to represent their product at the Madison Women’s Expo. We also give first right of refusal to the person who exhibited the year before. Please contact Expo Director Ashley Duchemin at 262-729-4471 x102 or [email protected] to find out if your company is already represented.

When can I come to set up my booth?

Alliant Energy Center will be open from 10 am to 6 pm on Friday, November 22nd for exhibitors to set up their booths. Booths must be set up on Friday by 6 pm unless prior approval has been negotiated with the Expo Director Ashley Duchemin. Additional information and details for set up will be sent to all exhibitors via email on Monday, October 15th. If you did not receive this email, please contact Ashley Duchemin at [email protected].

Can I sell merchandise at the Madison Women’s Expo?

Yes! We recommend a variety of price points for what merchandise you bring.

Can I give samples at the Madison Women’s Expo?

Yes! Food and drink samples must be a certain size and approved by Alliant Energy Center’s licensed caterer, Centerplate. Contact them in advance by calling 608-661-0525 or emailing their Catering manager here.

How many people attend?

The Madison Women’s Expo consistently brings approximately 6,000 attendees over the two-day event. Attendance tends to be strongest on Saturday with about 60%.

Is parking included with my booth?

Parking is not included, but is free on Friday during set up. On Saturday and Sunday, Alliant Energy Center will charge $7 cash per vehicle.

How do employees working the show get in without a ticket?

It is best if everyone working at the show enter through the loading dock at the back of Alliant Energy Center. However, they will also be admitted at the main entrance by telling the ticketing staff that they are there to work and what company they work for.

Is internet included with my booth?

Alliant Energy Center provides a free internet service. However, it is not secure and not fast enough to support credit card, video, or most other online transactions. Upgrading to their secure internet costs $6.95 per 24 hours. The Madison Women’s Expo is not able to bill for this: it must be done on-site through your device, using a credit card.

Is electricity included with my booth?

Electricity is not included and must be ordered directly through Alliant Energy Center. Click here to order your electricity in advance and avoid additional costs.

Is carpet included with my booth?

Carpet is not included. We encourage you to bring in your own rug or fatigue mat. It makes the space more welcoming and provides support over the cement floor.

What if I run out of merchandise?

What a wonderful problem to have! You are still expected to remain staffed and set up on the expo floor until 4:00 pm each day. If you run out of merchandise, giveaways or samples, perhaps you can still use the time to take orders or give out coupons. Exhibitors who leave early may be fined and not be invited back next year.

How do I get the most engagement with potential clients?

We want to make sure everyone gets the most out of our event, and we will send out a marketing packet one month prior to the event. Keep an eye out for this email, coming from Expo Director Ashley Duchemin!

Please contact Expo Director Ashley Duchemin at 262-729-4471 x102 or [email protected] if your question is not listed here!